Effective Date: October 2, 2025

True Booker (“we,” “our,” “us”) provides AI-powered scheduling, messaging, and call-handling services (the “Service”). This Privacy Policy explains how we process information relating to:

• Your business (“Business Data”)
• Your customers (“Customer Data”)

1. Our Role in Data Processing

• Your business is the Data Controller of Customer Data
• True Booker acts as a Service Provider / Data Processor, processing Customer Data only:
  • On your behalf
  • To provide the Service

We do not independently determine how Customer Data is used.

2. Types of Data We Process

Business Data

• Name, business name, email, phone number
• Account credentials
• Billing and subscription information

Customer Data

• Names, phone numbers
• Appointment and booking details
• SMS and call logs
• Calendar and availability data
• Communication content (messages, call transcripts)

Technical & Usage Data

• IP address, device/browser data
• System logs, usage activity
• Interaction data with the platform

3. How We Use Data

We process data to:

• Provide AI-powered call answering and messaging
• Send appointment confirmations, reminders, and updates
• Enable scheduling and booking workflows
• Provide reporting, analytics, and system monitoring
• Maintain system security and prevent fraud
• Comply with applicable laws and regulations

4. AI & Call Handling Disclosure

The Service may use artificial intelligence to:

• Answer phone calls
• Respond to customer inquiries
• Generate SMS responses

Calls may be:

• Recorded
• Transcribed
• Analyzed for service functionality

You are responsible for:

• Informing your customers of AI interaction and call recording where required
• Obtaining all legally required consents

5. Sharing of Data

We may share data with:

• Telecommunications providers (e.g., Twilio)
• AI and automation providers
• Cloud hosting and infrastructure providers
• Payment processors

We may also disclose data:

• If required by law, regulation, or legal process
• To protect rights, safety, or security

We do not sell or share Customer Data for advertising or marketing purposes.

6. Data Retention

We retain data:

• As long as necessary to provide the Service
• To comply with legal, tax, and regulatory obligations

Upon account termination:

• Data may be deleted, anonymized, or returned upon request
• Some data may be retained where required by law

7. Data Security

We implement reasonable administrative, technical, and physical safeguards, including:

• Encryption
• Access controls
• Monitoring systems

However:

No system is completely secure, and we cannot guarantee absolute security.

8. Data Breach Notification

In the event of a data breach, we will:

• Notify affected parties as required by applicable law
• Take reasonable steps to mitigate the impact

9. Cross-Border Data Transfers

Data may be processed and stored in:

• The United States
• Other jurisdictions where our service providers operate

10. Your Responsibilities

You are responsible for:

• Obtaining customer consent for SMS and calls
• Providing required privacy notices
• Complying with applicable laws, including:
  • Telephone Consumer Protection Act
  • CTIA guidelines
  • A2P 10DLC requirements

11. Rights of Individuals (CPRA/CCPA)

Under applicable laws (such as California Consumer Privacy Act):

• Individuals may have rights to access, delete, or correct their data

Because you are the Data Controller:

• Requests should be directed to your business
• We will assist you as required by law

We do not sell personal information.

12. Children’s Privacy

The Service is not intended for individuals under 18.

We do not knowingly collect data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the Service constitutes acceptance of the updated policy.

14. Contact

For questions, contact:
admin@true-booker.com